7 Graphic Design Trends That Will Dominate 2021 [Infographic] – Venngage

With so many giant scale adjustments on the planet over the previous 12 months, manufacturers haven’t been capable of take many design dangers this 12 months. In addition they must do much more with much less this 12 months.

So I consider they’ll actually depend on outdated favorites like muted colour palettes, serif fonts, and easy information visualizations for clear communication.

Issues that invoke a way of calm, understanding, and positivity in an extremely chaotic world. 

Daring colours, brash fonts, and in your face advertising and marketing isn’t going to work now and into the longer term.

What graphic design traits will dominate in 2021? Try a few of our largest graphic design traits under.

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Not a designer? No downside. Create your personal infographic immediately with Venngage’s Infographic Maker.


Graphic Design Traits 2021:

  1. Muted Colour Palettes
  2. Easy Knowledge Visualizations
  3. Geometric Shapes All over the place
  4. Flat Icons & Illustrations
  5. Traditional Serif Fonts
  6. Social Slide Decks
  7. Textual content Heavy Movies

Click on right here to see the 8 Graphic Design Traits from 2020!

1. Muted Colour Palettes

Muted colour palettes actually took over the graphic design world final 12 months, and present no signal of stopping anytime quickly. 

I attempt to use them in my graphic design work for Venngage as a lot as attainable:

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Should you’re not likely aware of muted colours, they’re principally vivid colours which have had their edge taken off with an infusion of black, white, or a complementary colour.

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After years of daring and vivid colours, folks appear to need one thing slightly extra relaxed and understated.

Particularly with so many unfavourable, complicated and loud messages now we have all been receiving over the past 12 months or so.

Muted colours really feel secure and safe, even nostalgic.

One model that used muted colours exceptionally effectively final 12 months was LinkedIn, and so they have continued to take action.

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Nonetheless, in contrast to final 12 months, the messaging and visuals needed to change a bit to suit the present local weather.

It must be troublesome to be a networking platform in the midst of file unemployment, with an extended financial restoration forward. 

Fortunately, their social media graphics, touchdown pages, and different design property really feel real and cozy due to these muted colours. 

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Along with making a graphic really feel extra genuine, muted colours additionally really feel very pure and natural. 

Classpass makes use of muted colours all through all of their visuals and it matches their health-conscious model completely:

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In addition to Nicely+Good
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With well being and wellness being a subject on most individuals’s minds, I believe that natural muted colours are going for use by a variety of shopper manufacturers going ahead. 

Personally, I like utilizing muted colour palettes as a result of they mix effectively with textual content. It doesn’t matter in case you use a lightweight font colour like under:

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Or a darker font–the textual content actually stands out in opposition to the muted backgrounds and different components: 

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On this template, even the small white textual content is straightforward to learn due to the muted background colour:

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In contrast to some quick shifting graphic design traits, I’ve seen that colour palettes normally take not less than 3 or 4 years to develop into overused and never stylish. 

So don’t be scared to swap your colour palette to one thing extra muted like Social Media Examiner has carried out: 

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Or higher but, use your model colours as a leaping off level and create just a few secondary colour palettes that you need to use in your visible content material.

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2. Easy Knowledge Visualizations

The aim of any information visualization ought to be to make the advanced information simpler to know. 

I additionally assume somebody ought to be capable of perceive a knowledge visualization with out a lot additional context. You actually shouldn’t have to elucidate what you’re making an attempt to point out. 

On this instance you may clearly see that search quantity round well being and health key phrases crashed in April of final 12 months: 

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However some designers have been chasing type over substance to face out on social media or Behance.

Or they simply overload their readers with means an excessive amount of information, so the primary level is misplaced within the noise. 

Unsure what I’m speaking about? Try this instance:

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Anybody know what they’re making an attempt to convey with this graph? Me neither, and it doesn’t assist that half the graph is cropped out within the feed. 

Twitter Advertising and marketing might have used the same graph to point out off their progress, however they use a very simple to devour pie chart:

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In addition they highlighted precisely what they needed a reader to remove from the graph by calculating the expansion proportion. 

Evaluating this to the earlier instance, you may nearly immediately get worth from this information visualization.

Actually, Twitter Advertising and marketing has been doing a variety of this currently and I believe it’s going to be highly regarded going ahead.

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There’s a ton of advanced information flying round in all elements of our life. As a designer or communicator, you need to be making that information much less scary and simpler to grasp.

These days, folks have been coping with tons of knowledge, so don’t make them work to know your visualizations. As a result of they received’t…they are going to simply preserve scrolling.

As a lot as the easy pie chart will get hated on, it’s a reasonably helpful information visualization. I take advantage of them on a regular basis!

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As a result of most individuals know precisely how you can learn a pie chart, it’s good for social media sharing and fast comparisons

With this information visualization you may see that “personal growth” was the preferred achievement: 

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Bubble charts are additionally nice if you wish to make a direct comparability between two issues, like under:

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These examples could also be extraordinarily fundamental, however additionally they assist folks perceive the information in seconds. Plus, every of those easy information visualizations work very well with different graphic design traits like muted colours and flat icons.

However typically you don’t even have to create a graph or chart to visualise your information. Simply create graphic with an fascinating information level or statistic like this:

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It’ll get your level throughout so much clearer and faster than making an attempt to make use of a fancy visualization. And whenever you’re sharing these visuals on social media, that counts for lots. 

Plus, folks will do not forget that information or piece of data so much longer if introduced in that vogue. 

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When you’re engaged on a knowledge visualization, attempt to consider what you need to say together with your graphic. 

If you’d like somebody to concentrate on a single information level, the information visualization shall be so much totally different than one the place you examine a number of issues. 

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3. Geometric Shapes All over the place

One factor that actually shocked me this 12 months was {that a} ton of manufacturers have began utilizing geometric shapes of their designs. 

Final 12 months there have been a plethora of designers utilizing flowing and summary shapes of their designs:

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However these have been changed with fairly inflexible, hard-edged geometric shapes.

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Not that I’m complaining–geometric shapes are so much simpler to create and use! 

Should you have a look at a number of the different graphic design traits this 12 months, the shift truly makes much more sense.

Whenever you use these geometric shapes, like under, it could possibly add order, consistency and construction to a visible: 

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Zendesk has been utilizing geometric shapes throughout their design property It has nearly develop into a recognizable a part of their model. 

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Whereas the pictures they use could not at all times be constant in type, all of them really feel constant due to the same geometric shapes.

Right here’s one other instance from Rivet. They use a bunch of circles to make every product picture visually related.

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This can be a easy design trick that you would be able to apply to your personal design property. With Venngage, you need to use a picture body to make a ton of various pictures really feel related. Like so:

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Or simply use a single background form to make a bunch of random icons look constant: 

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This graphic additionally blends geometric shapes with a muted colour palette as effectively.

As a result of geometric shapes are so actual and exact, they create a variety of good distinction when used with a extra pure muted colour palette:

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The correct quantity of distinction, like between a mushy muted colour palette and arduous geometric shapes, could make a visible very eye-catching.

I believe if they might have used some summary shapes or patterns, the graphics would really feel too informal. That will work for a shopper model however Formstack appears to be focusing on a extra skilled viewers. 

Final however not least, you may merely use geometric shapes this 12 months so as to add some texture and depth to your graphics:

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Or make them a part of the primary point of interest of your graphic: 

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As you may see, there are a ton of ways in which you need to use geometric shapes this 12 months! So get on the market and begin creating.

4. Flat Icons & Illustrations

Like I mentioned above, graphic design traits are fairly cyclical. After some time, one thing will go from stylish to overplayed after which again to being stylish once more. 

After writing about flat icons within the first version of this text nearly 5 years in the past, I’ve seen this development come full circle. 

For instance, that is what Mailchimp was utilizing again in 2015: 

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Which doesn’t look too totally different from a number of the different visuals being shared and created nearly 5 years later! 

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This isn’t a nasty factor–I simply needed as an example how design traits come and go. 

Now in case you’re making a ton of visible content material, these flat icons are best as a result of they are often tailored for lots of various graphics like social media visuals, infographics, or shows. 

Try all of the totally different icons that have been used within the graphics under from Regulate. All of them really feel like they belong to a singular model:

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These flat icons will also be consumed in a short time. For instance you may most likely guess that the highest left picture has to cope with health and the underside left with information. 

Even in case you noticed these visuals with none context or textual content, you possibly can nonetheless perceive what the designer was making an attempt to say. 

The identical could be mentioned for this template: 

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Icons generally is a highly effective device for visible communication. With just a few icons, you may inform a easy visible story that can give much more context to your social media publish, weblog publish, infographic, or video. 

There are just a few ways in which you need to use flat icons this 12 months to improve your visuals. One of many best is to make use of a single icon like in these social media visuals from Databox

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Or you need to use a number of flat icons to create a extra advanced graphic like Sprout Social has carried out under:

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We take this strategy typically when creating our personal weblog headers and infographics

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You may even inject your branding or model colours into graphics with these flat icons. Simply have a look at what Mailshake has created currently:

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In addition they use them all through their webinars and programs:

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If they might have used a inventory picture, they wouldn’t have had such a constant visible model throughout their web site and social media.

However I believe the perfect a part of these icons is you may simply change their colour, dimension or orientation. This additionally makes it straightforward for non-designers, like myself, to create superb visuals.

5. Traditional Serif Fonts

After working within the design world for five+ years, I nonetheless typically get serif and sans serif fonts confused.

Should you’re like me, I believe it helps to do not forget that serif fonts have little gildings on the prime and backside of letters:

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This may clearly imply that sans serif fonts are lacking these.

Serif fonts are one of many oldest font kinds or typefaces which might be nonetheless in use. They date again to the fifteenth century and have been in use ever since then. 

Due to this, serif fonts are generally seen as traditional, elegant or reliable. They’ll evoke a sense of nostalgia for a big chunk of the inhabitants. 

Mailchimp use a wide range of serif fonts all through their designs however I believe its strongest on their touchdown pages:

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Every of those touchdown pages is focusing on a ache level that folks working a enterprise could face. I believe the serif font helps place Mailchimp as a device these folks can rely upon to assist them succeed. 

They use a easy font to set the tone of their complete web site and though they’re an enormous firm now, it feels very genuine. 

Ellevest is one other nice instance of this sense of belief in motion, with serif fonts getting used throughout their web site and shares:

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They particularly assist girls make investments, financial institution, and enhance their monetary future, which could be scary for all of us. I do know I’m terrified even excited about shopping for a random inventory.

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However with a serif font permeating their model, every social media publish and weblog publish appears reliable. It nearly brings again reminiscences of traditional banks and monetary establishments of the previous. 

Think about if they might have used a daring or brash font like be

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