As WordPress alternate options go, there’s no denying that the Ghost running a blog CMS significantly takes some beating. Actually, it might even be truthful to say that in some respects, this distinctive publishing platform triumphs the place WordPress has begun to falter in recent times.

Sure, I do know. Writing that assertion on an internet site like WPLift could also be considerably akin to blasphemy, however let’s be trustworthy:

Whereas the sheer wealth of accessible choices and add-ons could make WordPress the proper alternative for constructing multi-functioning, dynamic web sites, those self same strengths can even make the platform appear extreme, overwhelming, and presumably even unfit for function in case your main goal is to publish a weblog or different content-driven website.

It’s this drawback that the creators of Ghost have tried to -and for probably the most half, succeeded in– fixing – stripping away the entire bloat and entry to create a simplified and streamlined platform constructed round content material publishing.

Nonetheless, is Ghost actually that good? And is it genuinely a viable different to WordPress? It’s these questions -and more- that we’ll goal to reply in at this time’s Ghost running a blog platform evaluation.

Ghost Running a blog Platform Evaluation

First issues first, what’s Ghost?

In a nutshell, it’s a Content material Administration System for which the emphasis actually is all in regards to the content material. 

One of many largest criticisms of WordPress, particularly amongst bloggers, writers, and creatives, is that it may possibly in a short time turn into bloated, unwieldy, and costly.

Whereas it’s nice that you could set up plugins for every part from internet hosting podcasts to managing social media shares and even creating a web-based retailer, managing these plugins is usually a trouble, particularly for those who encounter a plugin battle that restricts and even ruins the performance of your web site.

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That’s to say nothing of how a lot all these plugins can make your website load actually slowly.

Ghost units out to do one thing completely different by together with solely these options that publishers really want whereas guaranteeing that you’ve sufficient flexibility and integration choices to incorporate a number of forms of content material, settle for funds, and even create memberships.

This dedication to focussing solely on what actually issues to publishers has a powerful knock-on impact on efficiency. With lots of Ghost’s most ardent supporters claiming to have seen a major enchancment of their website speeds since making the swap from WordPress.

With that being mentioned, let’s take a better look, we could?

Ghost Pricing

Ghost pricing

In his preliminary pre-launch notes, Ghost’s founder and creator John Nolan wrote that Ghost could be “free as in Mozilla” and actually, after I got here to check out the platform for myself, that’s exactly what I anticipated; a free platform.

The dangerous information is that this merely isn’t the case, although I’m comfortable to simply accept that this was most likely a misunderstanding on my half relatively than a traditional bait-and-switch.

Ghost is a paid-for running a blog platform out there in three-tiered packages. The packages begin with the Fundamental plan which prices $29 per thirty days if billed yearly (so $348 per yr) or $36 per thirty days if billed month-to-month (or $432 per yr.)

The excellent news although, is that that is very reasonably priced in comparison with the price of working a WordPress web site.

In case you in contrast like-for-like with, then a bundle with related options would price you both $25 or $45 per thirty days relying on which possibility you go for.

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What’s extra, for those who consider the entire prices related to working a supposedly “free” self-hosted model of WordPress (internet hosting, premium plugins, Elementor subscriptions, and many others.), you might simply find yourself spending far more than $348 per yr on sustaining an internet site.

Free Trial


In case you’re not fairly satisfied that Ghost is price spending cash on, you may at all times join a 14-day free trial. Though you will want to enter card particulars for this trial, this isn’t a type of examples of an unethical firm hoping you’ll overlook to cancel after the trial in order that they will routinely cost you.

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As soon as your trial ends, you’ll must manually opt-in to one of many month-to-month plans, so there’s no danger of you ending up paying for one thing you need. Credit score the place it’s due, that’s an aesthetic transfer on Ghost’s half.

Getting Began With Ghost


When you’ve signed up, you’re instantly taken to your Ghost dashboard, with a dwell view of your weblog homepage on the fitting and your dashboard menu choices on the fitting.

To start with, your principal weblog is populated with useful posts that inform you tips on how to do every part from configuring your admin settings to writing and publishing your posts. To be trustworthy, this actually helps Ghost to make a robust first impression.

Beginning with any platform is usually a little daunting and complicated, so it’s good to know that Ghost will mainly maintain your hand by way of these early phases whilst you’re getting used to it.

What I like greatest although, is that this dashboard may be very clear, tidy, and clutter-free. In case you’ve ever had a big WordPress with a number of plugins put in, you’ll understand how overwhelming your dashboard can get, with sub-menus inside submenus and all types of knowledge littering up the homepage.

There’s none of that right here, and it solely makes Ghost’s attraction all of the stronger.

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Themes and Design


As you may most likely think about, Ghost doesn’t have fairly as many themes as WordPress, The variety of themes out there for Ghost isn’t as intensive as it’s on WordPress. You’ve mainly bought 14 free themes and 73 premium choices with costs starting from $24 to $79+.

Whereas which may not be all that nice for those who’re a fan of WordPress’s seemingly infinite design choices, it nonetheless offers you loads of decisions and does imply that you simply don’t get caught within the acquainted lure of spending numerous hours seeking out the proper theme.

In fact, the perfect half about having a considerably restricted number of themes is that it means you received’t discover any poor-quality themes right here. Although the design is essentially subjective, I feel it’s truthful to say that each single theme is made to a superb normal so that you’re sure to search out no less than one which fits your tastes and nonetheless appears good to your readers.

Given Ghost’s complete M.O, every theme can be designed to place your content material front-and-center and is absolutely responsive to make sure your viewers could have no drawback trying out your posts on cell gadgets.


For my very own Ghost-based weblog, I selected the free ‘Massively’ theme just because it appealed probably the most to my style, however you’ll discover quite a few great-looking themes tailor-made to various kinds of content material together with not simply blogs, but in addition images, podcasts, video blogs, and extra.

Theme Set up and Customization

The one draw back in the case of customizing the appear and feel of your new Ghost weblog is that modifying your theme requires a little bit of a steep studying curve. Moderately than utilizing any sort of drag-and-drop editor, or perhaps a fundamental customization menu, ghost makes use of

the Handlebars templating language. On the one hand, that is constructive because it doesn’t decelerate your website in the way in which that among the clunkier WordPress themes do.

Nonetheless, it additionally comes with a reasonably sizable studying curve, particularly for those who’re not already conversant in coding even on a fundamental degree.

Actually, there’s so much to love about Ghost however design customization will not be considered one of them. Nothing in regards to the course of may be very intuitive and for newcomers or those that aren’t too tech-savvy, it may be very off-putting.

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Nonetheless, I managed to become familiar with issues by myself Ghost weblog simply lengthy sufficient to get it wanting how I needed earlier than transferring on to different options.

Enhancing Your Ghost Settings

Enhancing the appear and feel of your weblog might not be straight ahead, however fortunately every part else.

Click on the ‘General Settings’ possibility in your left-hand menu and you may configure key particulars reminiscent of title and outline, your website emblem and favicon, and the time zone used to your posts.

Elsewhere, you too can select which language your weblog is printed in and edit vital search engine optimization and social media sharing choices reminiscent of your Twitter and Fb playing cards. This in itself is a bonus as with WordPress you’d usually have to put in a plugin like Yoast with a purpose to entry this type of performance.

Managing Integrations


Whereas Ghost could also be all about stripping out the bloated extra that comes with a plugin-heavy web site, that doesn’t imply that you need to sacrifice performance.

From mailing listing instruments like Mailchimp and Aweber to social media websites reminiscent of Pinterest, Twitter, and Instagram, all the way in which to platforms reminiscent of Patreon, PayPal, and even Shopify, Ghost may be built-in with an enormous variety of third-party instruments.

Whereas nearly all of them can take a bit bit of labor, the excellent news is that Ghost offers you with step-by-step directions for integrating nearly any platform you may consider and can typically use the Zapier device to make the entire thing so simple as it may be.

And if it isn’t attainable to arrange a simple integration? You can too use the “Code injection” tab to stick your code within the old style method.


So, your weblog is all setup, the entire third-party integrations you need are setup, now it’s time to get on with what we’re actually all right here for:

Publishing Weblog Posts


Fortuitously, that is the best a part of the entire course of.

Certainly, whereas Ghost does require some data of code to arrange, truly writing and publishing your articles isn’t any harder than making a Microsoft Phrase doc or utilizing one other platform reminiscent of Medium.

After choosing ‘Posts’ from the dashboard menu, you may then transfer to “New post” which can carry up an editor that’s -thankfully- an absolute breeze to make use of.


Probably the most intuitive a part of the method, the publish editor I’ll make sense to you for those who’ve used WordPress’ Gutenberg editor up to now, and for those who’ve ever printed on the aforementioned earlier than, then you definately’ll be happy to know that the method is virtually equivalent.

After including a title, you may merely start typing or click on the “+” icon in conjunction with every new block so as to add various kinds of content material together with pictures, galleries, web page dividers, uncooked HTML, or a visible bookmark.

You can too use this technique for embedding wealthy content material reminiscent of YouTube and Vimeo movies, tweets, or different social media posts, although to be trustworthy, you don’t really want to do that. Merely paste within the URL of the content material in query and Ghost will routinely embed it for you.


It’s additionally very good that Ghost has included a helpful little phrase depend within the nook, excellent for those who’re attempting to put in writing articles of a sure size or for those who’re involved {that a} lengthy piece would possibly take too lengthy to learn.

Publish Settings

In case you’re searching for all the standard publish settings, you received’t routinely discover them within the right-hand menu as you’ll with WordPress.

Rater, you’ll discover a bit gear icon (the common image for “settings”) neatly tucked away within the top-right hand nook. In case you ask me, that’s typically constructive because it means you’re much less prone to be distracted whereas focussing in your content material, although it did take me a minute or two to determine tips on how to edit these settings.

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When you’re into it, you need to use the publish settings panel to handle all of the non-content necessities reminiscent of featured pictures, URLs, publishing dates, tags, content material excerpts, and social media sharing choices.

While you’re completed, all that’s left to do is both straight publish your weblog or schedule it for later and transfer on to the subsequent one.

If you want to return and re-edit your drafts, scheduled posts, and even beforehand printed posts, you are able to do all this from the easy choices in your dashboard menu which appears simpler and neater than having to go looking and kind by way of an intensive listing of all of your posts.

It truly is that easy to publish great-looking content material and from an precise publishing perspective, there’s virtually nothing to criticize.

Ghost CMS Professionals and Cons

The Ghost CMS might have so much going for it, however as with most issues in life, it’s removed from excellent.

In case you’re struggling to determine whether or not or to not use it to your personal publishing endeavors, the next fast professionals and cons listing might make it easier to make that call.


  • Very easy-to-use, distraction-free publish editor makes writing and publishing content material a breeze
  • Doesn’t depend on resource-intensive themes and plugins which means your weblog masses quick and delivers optimum efficiency always
  • A easy, simple dashboard format means you may immediately see every part and by no means must look too far to search out the choice you want.
  • Comes with useful instruments for creating membership websites that don’t cost a share of your earnings in the way in which that websites like Patreon do.
  • $29 per thirty days entry-level bundle might show to be a greater deal for some customers than self-hosted WordPress.


  • The restricted variety of themes could also be disappointing to these extra used to WordPress’ seemingly limitless choice
  • Enhancing theme and customizing your weblog depends on code that may be off-putting to novices
  • The $29 fundamental plan is proscribed to 100k web page views per thirty days and a pair of customers, so that you’ll must spend much more as soon as your website begins to develop.

Ghost Running a blog Platform: The Backside Line

So, is the Ghost CMS actually pretty much as good as its largest followers say it’s? Extra importantly, is it a viable different to WordPress?

Honestly, all of it will depend on what you’re aiming to realize together with your web site.

In case your focus is on constructing interactive web sites, brochure-style websites for your small business, or another sort of dynamic on-line presence, then Ghost might not be very appropriate for you, however then, that’s probably not what it’s designed for.

If, then again, you’re a author, blogger, or different artistic varieties whose principal objective is to publish your work, construct an viewers, and perhaps even generate earnings by providing website memberships then sure, Ghost might be price a glance.

The precise publish editor is each extremely intuitive and designed for distraction-free content material creation, providing the same publishing expertise to whereas nonetheless providing extra management over the look, really feel, and performance of your website than you get with that exact platform.

Talking of feel and appear, that actually is the one main disadvantage you’ll discover with Ghost. Certain, the themes themselves look spectacular, and even the premium ones are pretty reasonably priced, however in the case of doing any sort of customization work and actually making that website your individual, anticipate a couple of complications.

That is significantly true for those who’re not no less than vaguely conversant in how coding works and like a easy visible strategy to theme customization.

That apart, what you’ve bought right here is a brilliant, high-performance running a blog device that definitely deserves recognition as among the finest alternate options to WordPress for bloggers that there’s.

Ghost Blogging CMS: A Simple Yet Powerful WordPress Alternative for Content Creators

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